MicroAd, Inc. (“MicroAd”; Head quarter: Shibuya-ku, Tokyo, CEO: Watanabe Kentaro) a leading ad platform company in Japan has established “MicroAd Vietnam Joint Stock Company（” MicroAd Vietnam”） ”, in partnership with Ambient Digital, the market leading Ad Network in Vietnam.
After establishing “MicroAd Vietnam”, we will begin providing an integrated online display management system, called “MicroAd BLADE” in Vietnam, aimed at potential advertisers in the local market.
The recent number of Internet users in Vietnam was estimated at 30,500,000, representing 33.7% of the population （*）; in the near future, the Internet online advertising market is expected to grow even more dramatically ( Chart1). After having considered the opportunity of establishing a partnership with “Ambient Digital” – the leading Ad Network business in Vietnam, as well as having considered the feasibility of expanding and growing the Internet online advertising further, we have decided to establish this company. We believe that we can combine the best online platform business from MicroAd with the largest local Ad Network of Ambient Digital (media inventory and advertisers) in order to increase share for the largest online Ad Network in Vietnam.
（*）Source:Internet World Stats
Chart:Internet online advertising market forecast in Vietnam（Unit: million USD）
Source: The Vietnam Advertising Association (VAA)
Our partner, “Ambient Digital”, was incorporated in 2010, and provides a wide range of online marketing services including Ad Network, Search Marketing (SEM), Social Marketing and other Online Marketing Solutions. Currently, Ambient Digital manages over 2000 websites and operates the largest Ad Network in Vietnam, reaching 97% of Internet users.
In the coming years, “MicroAd Vietnam” will try its best to promote the Ad Technology in Vietnam, together with providing our DSP service “MicroAd BLADE”, in the effort of achieving the target 1000 advertisers using our service in 2013.
■ About MicroAd BLADE
MicroAd BLADE has known as No.1 DSP in Japan. MicroAd BLADE enable advertisers to bid in real time and to segment audience with our own sophisticated technologies. It can be used as a maximization platform of your marketing.
|<MicroAd Vietnam Company Profile>|
|Company name||MicroAd Vietnam|
|Head Office||HDTC Building 4th Floor, 36 Bui Thi Xuan, Dist 1, HCMC, Vietnam|
|Chairman||Thu Hoang Nguyen|
|Chartered Capital||7,837,500,000 VND（equivalent to 30,000,000 Japanese Yen）|
|Business||Ad Platform and Ad Network|
- MicroAd, Inc.
- Shibuya Prime Plaza 9F, 19-1, Maruyama-cho,
Shibuya-ku, Tokyo, JAPAN
Founded: July 2, 2007
Representative: CEO Kentaro Watanabe
Operations: Ad platforms; MicroAd ad network; recently began overseas operations.