It’s been roughly a month since the Coronavirus began to flip our lives upside down. Its outbreak is first and foremost a human tragedy, shaking up business and consumer behavior on a massive scale. In Vietnam, nearly 100 million people ordered to stay inside and thousands of local businesses temporarily suspended due to C.O.V.I.D-19 are raising the most extreme national quarantine ever.
While the full economic consequences of this black swan event are still unclear, we know that the effects that the pandemic are already precipitating change across industries. Here are the perspective on the evolving situation as well as advice on what businesses should do to survive from the pandemic, shared by Mr. MASANORI KONISHI – CEO of MicroAd Vietnam.